This article is from chron.com
Will Google’s recent Search Plus Your World changes impact how potential online and distance students find online programs? That's one of the many higher education marketing questions to be answered in the webinar "Breakthrough Marketing for Driving Online Program Enrollment" at 2 p.m. ET, February 9, 2012.
This webinar, hosted by Elliance, will help universities understand the relationship between social media, search engine optimization and digital public relations and teach how to coordinate all of their online marketing efforts to reach potential students. The webinar will deal specifically with the fastest growing segment of higher education: distance learning.
According to a survey by the Babson Survey Research Group and the College Board, online enrollments have been growing substantially faster than overall higher education enrollments. As excitement for online learning continues, universities need new strategies to market their programs.
"Everything online is converging, " explained Abu Noaman, Elliance's CEO. "This has changed the way potential students find schools."
Elliance has helped universities throughout the country with their higher education marketingneeds. This webinar will combine industry insights with case studies to discuss launching new distance-learning programs, competing with market-leading brands, expanding your reach to new national or international markets plus other topics.
There is no charge for this webinar but participants must register in advance. To learn more, visit http://www.elliance.com/webinarfeb9
About Elliance
Elliance, a digital marketing agency, leverages search engines, social media, websites and email/surveys to ignite customer demand and orchestrate conversions. Past and present clients include Duquesne University, Saint Leo University, St. Edward's University, Pepperdine University, Black Box, Miller Welding, R.J. Lee Group, and many others.
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