This article is from Market Watch The Wall Street Journal
On December 8, 2011, students in a University of Calgary sales management course headed by Professor Derek Hassay at the Haskayne School of Business donated $29,392 to the Children's Wish Foundation of Canada. The donation was made possible through a program within the course called Selling Smiles 101, implemented by Dr. Derek Hassay. Selling Smiles 101 is a partnership between the class and Vector Marketing Corporation, the direct sales division of Cutco Cutlery Corporation, the largest manufacturer and single level direct seller of kitchen cutlery in North America. Proceeds for the Children's Wish Foundation are raised from the sale of Cutco as part of the class's experiential approach to teaching sales.
The majority of the $29,392 donation will enable a 6-year-old-boy named Chance, who suffers from a congenital heart defect known as Tetralogy of Fallot (CHD), to visit Disney World this spring with his family and a very special friend -- the aunt of Chance's friend, Wyatt, who recently lost his battle with CHD. The fundraising effort was so successful that there was enough money to help fulfill the wish of another child, Emily, to travel to a Disney resort in Hawaii.
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